As the holiday season approaches, small and medium business owners across industries are gearing up for the biggest shopping period of the year. With 85% of consumers starting holiday shopping before December (National Retail Federation), adapting modern digital strategies ensures you’re visible when it matters most.

This is the time when consumers are ready to spend on gifts, dining experiences, and celebratory indulgences. It's essential for your business to be strategically positioned to capture your share of holiday revenues!

Whether you’re in retail, restaurants, hospitality, construction, healthcare, or professional services, here’s how you can harness cutting-edge strategies to drive festive revenue.

1. Precision Targeting: Reach the Right Customers

What It Is:

Targeted advertising allows businesses to reach specific demographics based on interests, behaviors, and geographical locations. This means your holiday promotions will reach those most likely to engage with your products or services.

Actionable Steps:

• Retail:
  Utilize Facebook and Instagram carousel ads showcasing top gift items, targeting users in specific age ranges or roles such as “parents” or “friends of new homeowners.”
  
  < . . .